The all-new BMW 7 Series Microsite
Date
May 2016
Background
In accordance with the release of the new BMW 7 series, BMW Korea first built another Microsite. The combination of delicate and elegant beauty and perfect dynamics of the BMW 7 series was created not only for the exterior of the vehicle, but also to show confidently luxury and innovation to customers.
Strategy
We made a FULL 3D showroom of BMW 7 Series Microsite. BMW 7 series, which was completely reproduced with 3D graphics, gets the appearance of a vehicle which gathered luxurious inside and outside design and innovative technology. For 3D implementation, large file operation was required. HyperRender reduced work time and raised the quality of the result.
