NESCAFÉ 360VR
Date
November 2015
Background
In order to induce familiarity, enjoyment and interest to consumers, we planned the production of coffee with a VR animation for advertisement.
Strategy
Taking advantage of the features of 360 VR, we expressed all processes with FULL 3 D 360 VR animation so that consumers can get the feeling of participating directly in the coffee making process. Rendering of large capacity files was necessary with the video produced by combining VR technology based on 4K video. By using HyperRender, we was able to shorten the working time without worry and successfully achieve the result.
