Hyundai Mobis CES 2017 Main Video

Date

December 2016

Background

At CES 2017 held in Las Vegas, USA in January 2017, Hyundai Mobis participated in the theme of “freedom through future technology”. We created a video to explain the vision of Hyundai Mobis combining future technologies demonstrated at the exhibition.

Strategy

We have introduced an integrated future style of housing where cars, homes and workspaces are linked by the combination of concept cars and model houses to visualize the vehicles of the future. There was no product at the time of image production. Therefore, we made all parts except for people, floor and side walls in Future Concept with FULL 3D. In order to realize the dynamism and reality of the image, it was necessary to produce a high-resolution image. By using HyperRender’s rendering, it was possible to use it at any time and shorten the production. Because it was charged as much as we used, we were able to reduce the burden of cost.