Samsonite T/C ON Video

Date

July 2017

Background

We made a video of T/C ON (Thermo-Control) which regulates the temperature of the bag through the temperature controller of the new concept backpack launched in Samsonite Red.

Strategy

Consumers integrated IT technology into products used in everyday life that further enhance comfort and pleasure, focusing on the functional parts of products. Cooling with regulator of the climbing part, appearance of the heating operation system, various forms of the temperature control appearance and the storage space through the dedicated application were made with FULL 3D video. By easily creating rendering of the desired shape through HyperRender, we worked quickly and conveniently, and we were satisfied with the product with the expected quality.